While with Pop Sells, the company went under a rebranding and it was the perfect time to create a new website. The last one was initially built around ASP.Net and had a decade-old skeleton to it; searching was not particularly smooth and making any modifications or updates to the website was always an involved task.
Over the course of a few months, the development team and I put all of our focus into creating a new website for both Pop Yachts and Pop RVs. We had three main goals:
- Easy to update and maintain
- Easy to search for listings
- Fast and responsive
Building in Next.js, we built the site and an accompanying API with plenty of modular components for us to reuse in the future. The site performs very well on mobile without having to maintain a separate design, the search is highly filterable and, due to our use of elasticsearch, is extremely fast. Even on first visits, we use as much information as we can get to connect buyers and sellers to their ideal agents. I also updated the backend management portal to further streamline creating new content for the site with a custom CMS to management's specifications and extended our dashboards for further streamlining of the buying and selling processes.
